Project
Overview
Passion Project | User Interface Design
To redesign the existing Ventra APP interface in order to prioritize the "job-to-be-done" for the users within a week.
CHALLENGE
PROJECT TYPE
CTA Ventra APP Redesign
TIME FRAME
1 week
[Feb. 2023]
MY ROLE
UI/UX Designer
Project
Overview
Passion Project | User Interface Design
To redesign the existing Ventra APP interface in order to prioritize the "job-to-be-done" for the users within a week.
CHALLENGE
PROJECT TYPE
CTA Ventra APP Redesign
TIME FRAME
1 week
[Feb. 2023]
MY ROLE
UI/UX Designer
Project
Overview
Passion Project | User Interface Design
To redesign the existing Ventra APP interface in order to prioritize the "job-to-be-done" for the users within a week.
CHALLENGE
PROJECT TYPE
CTA Ventra APP Redesign
TIME FRAME
1 week
[Feb. 2023]
MY ROLE
UI/UX Designer
Why did you download the Ventra App?
Why did you download the Ventra App?
Why did you download the Ventra App?
...because I wanna top up my Ventra card...?
...because I wanna top up my Ventra card...?
CURRENT DESIGN
CURRENT DESIGN
CURRENT DESIGN
The main page is divided into sections:
"My Ventra Card"
"Metra tickets"
"Favorites"
"The design has no hierarchy."
The main page is divided into sections:
"My Ventra Card"
"Metra tickets"
"Favorites"
"The design has no hierarchy."
WHAT IF...
WHAT IF...
WHAT IF...
What If...
What If...
What If...
Your Ventra Cards are
"Realistic Representations"
on a digital platform
Your Ventra Cards are
"Realistic Representations"
on a digital platform
Your Ventra Cards are
"Realistic Representations"
on a digital platform
Not JUST simply a section, but a card gallery that you can swipe through.
No more tabs, but a stack of "just enough" information for your transit.
Not JUST simply a section, but a card gallery that you can swipe through.
No more tabs, but a stack of "just enough" information for your transit.
Not JUST simply a section, but a card gallery that you can swipe through.
No more tabs, but a stack of "just enough" information for your transit.
What If...
What If...
What If...
More Signifiers to Help You See Where Your Bus is At
More Signifiers to Help You See Where Your Bus is At
More Signifiers to Help You See Where Your Bus is At
No more jumping back and forth between tabs... simply tap and expand, and you are tracking your bus on your hand.
No more jumping back and forth between tabs... simply tap and expand, and you are tracking your bus on your hand.
No more jumping back and forth between tabs... simply tap and expand, and you are tracking your bus on your hand.
What If...
What If...
What If...
Let's Make Topping Up Fare More Pleasing, It's Our Primary Goal, Isn't It?
Let's Make Topping Up Fare More Pleasing, It's Our Primary Goal, Isn't It?
Let's Make Topping Up Fare More Pleasing, It's Our Primary Goal, Isn't It?
Why multiple pages when everything can be done on the same page?
Why multiple pages when everything can be done on the same page?
Why multiple pages when everything can be done on the same page?
What If...
What If...
What If...
This Is What You Show To The Crew When Taking a Metra
This Is What You Show To The Crew When Taking a Metra
This Is What You Show To The Crew When Taking a Metra
The Metra ticket can be easily found by swiping through your cards gallery. No need to tap on the screen to activate it, it shows its status with changing seconds on the screen.
The Metra ticket can be easily found by swiping through your cards gallery. No need to tap on the screen to activate it, it shows its status with changing seconds on the screen.
The Metra ticket can be easily found by swiping through your cards gallery. No need to tap on the screen to activate it, it shows its status with changing seconds on the screen.
With the redesign of the Ventra App, a clear focus was placed on enhancing the user experience. The updated visual design is more aesthetically pleasing, with a clean and modern aesthetic that makes it easy to navigate. These changes have significantly improved the overall usability of the Ventra App, making it easier and more enjoyable for users to manage their transit experience.
With the redesign of the Ventra App, a clear focus was placed on enhancing the user experience. The updated visual design is more aesthetically pleasing, with a clean and modern aesthetic that makes it easy to navigate. These changes have significantly improved the overall usability of the Ventra App, making it easier and more enjoyable for users to manage their transit experience.
